Introduction
Running ads without tracking is like throwing darts in the dark.
If you’re advertising on Facebook or Instagram, installing the Meta Pixel is a must. It helps you track conversions, optimize ad delivery, build custom audiences, and measure what’s really working.
In this guide, we’ll walk you through exactly how to install the Meta Pixel—whether you’re using Shopify, WordPress, or adding it manually to your website.
🔍 What Is the Meta Pixel?
The Meta Pixel (formerly Facebook Pixel) is a small piece of code you add to your website. It tracks user actions—like page views, purchases, form submissions—and sends this data back to Meta.
Why it matters:
- See what actions people take after clicking your ads
- Build retargeting audiences (e.g. add-to-carts, page viewers)
- Train Meta’s algorithm to show your ads to the right people
- Optimize for events like purchases or leads
⚙️ Step 1: Create Your Meta Pixel
- Go to your Meta Events Manager:
https://www.facebook.com/events_manager2 - Click “Connect Data Sources” → choose “Web”
- Select Meta Pixel, then click Connect
- Name your Pixel (e.g., “Digimitrix Pixel”) and enter your website URL
- Click Continue
🧠 Step 2: Choose Your Installation Method
After creating your Pixel, Meta will give you three ways to install it:
A. Partner Integration (Recommended for Shopify, WordPress, etc.)
If your website is built on a popular platform, choose “Use a Partner Integration.”
Just log in to your platform and follow the prompts—Meta handles the rest.
Supported platforms include:
- Shopify
- WordPress
- Wix
- Squarespace
- BigCommerce
B. Manually Install the Pixel Code
If you have access to your website’s code or a developer, follow these steps:
- Copy the Pixel base code provided by Meta
- Paste it into the
<head>section of every page of your site (or into your global header file)
💡 If you’re using Google Tag Manager (GTM), you can paste the code into a Custom HTML tag and fire it on all pages.
C. Email Instructions to a Developer
Don’t want to mess with code? Click “Email Instructions” to send everything to your developer.
📈 Step 3: Set Up Events
Now that the base Pixel is installed, you can track specific actions—called events—such as:
- Page View (default)
- View Content
- Add to Cart
- Initiate Checkout
- Purchase
- Lead
- Complete Registration
Use the Event Setup Tool:
- Go back to Meta Events Manager
- Select your Pixel
- Click “Open Event Setup Tool”
- Enter your website URL and click Open Website
- Click buttons or links on your site and assign the right events
No coding required!
✅ Step 4: Verify Pixel Installation
- Install the Meta Pixel Helper Chrome Extension
https://chrome.google.com/webstore/detail/meta-pixel-helper - Visit your site and click the extension icon
It will confirm if your Pixel is active and which events are firing. - You can also check in Events Manager → Diagnostics tab for any setup issues.
🔁 Bonus: Set Up Conversion API (CAPI)
For more accurate tracking (especially with iOS 14+ privacy changes), combine your Pixel with Meta’s Conversion API. This allows server-side tracking—helping fill gaps when browser data is lost.
Ask your developer or use integrations in Shopify or GTM to set it up.
🎯 Final Thoughts
Installing the Meta Pixel is one of the smartest first steps in running high-performance Meta ads. It gives you the visibility and data you need to track results, improve ROAS, and scale your business.
Whether you’re running lead gen or eCommerce ads, setting it up correctly is non-negotiable.
Need help setting up your Pixel, Conversion API, or full-funnel tracking?
👉 Talk to the performance pros at Digimitrix.
We don’t just install—we optimize for outcomes.
