Timely Results: Watch Brand Scales to 11.5x ROAS in 3 Months
Digimitrix partnered with a B2C watch brand on Shopify to break through a plateau in Meta Ads performance.
With underperforming campaigns and inefficient spend, the brand was stuck at a sub-5x ROAS — despite a solid catalog and steady creative flow.
We rebuilt the strategy from the ground up:
- Funnel-specific campaign architecture
- Audience segmentation rooted in behavior
- UGC, demo, and lifestyle creatives mapped to intent
- Attribution and bidding system standardized across all campaigns
The result? In just 90 days:
Rs. 14M revenue
Rs. 1.2M ad spend
11.56x blended ROAS
Top campaigns crossed 16x ROAS and CTRs surged past 5.5%.
This wasn’t a fluke — it was a structured outcome of data-backed strategy and creative alignment.
This is how we build performance systems that scale.
This is the Digimitrix method.