Brewing Results: Hitting 12x ROAS with Paid Media Magic
Dunkin’ Donuts approached us with a clear goal — to increase website orders while improving their return on ad spend (ROAS) across paid media channels. With a strong brand presence already in place, the challenge was to create campaigns that not only maintained brand consistency but also delivered high-performing results in a highly competitive food and beverage space.
Strategy: Data-Led Paid Media Campaigns Across Meta & Google
To achieve this, we developed a full-funnel media strategy using both Meta Ads and Google Ads. Our approach involved:
Targeting high-intent audiences with conversion-optimized ad creatives
Occasion-based campaign planning (e.g., Ramadan, National Donut Day) to tap into seasonal spikes
Hyper-local targeting to drive traffic to store-specific ordering pages
Continuous A/B testing of creatives, CTAs, and audience segments
Real-time budget optimization to shift spend toward top-performing campaigns
Results: Sweet Success with 12x ROAS and 45% MoM Sales Growth
Our efforts yielded consistently high performance:
Maintained an average 8x ROAS, peaking at 12x during high-conversion periods
Achieved a 45% increase in website order sales month-over-month
Reduced customer acquisition cost (CAC) while maintaining high order value
Strengthened brand engagement through personalized and localized creatives
This campaign not only met the objective — it set a new performance benchmark for future campaigns.
Key Takeaway: Performance Meets Precision
With the right mix of platform knowledge, creative optimization, and strategic timing, even well-established brands like Dunkin’ can unlock new layers of digital performance. Our performance marketing model ensured every ad dollar was tied to real, measurable business growth.